McDonald’s Create Your Taste Menu Concept

Last week I was invited to visit McDonald’s in Wesley Chapel to experience Create Your Taste – one of 10 locations in the U.S. (only one in Florida) testing the concept out! What exactly is Create Your Taste? Exactly what it sounds like. You getting to create your own custom burger from the bun to the toppings. But that’s not the only difference – it’s also an entirely different customer-brand experience! Step inside to find out more.

The first thing I noticed when stepping into the revamped Mickey D’s was the fresh look and the giant kiosks across from the standard cash register counter. Here, employees were greeting customers, telling them about the new kiosks and the Create Your Taste option for meals.

When you step up to the kiosk, you can see a quick glimpse of what some custom burgers might look like. Then, once you’re ready to get started with your order, whether with a custom “taste” or ordering a regular item off the menu, you tap the screen to begin the process.

Unlike most touch screens where you’re jabbing at the screen trying to get it to recognize your taps, the screens here were VERY user friendly, and picked up even the lightest of taps. First, you’re  prompted to select whether you’d like to dine in or take your order to go. Then, you’re presented with the regular menu categories (e.g. chicken nuggets, burgers, sandwiches) along the side, and the Create Your Taste option is in the center.

I opted for the Create Your Taste item and was brought to a different screen for each portion of my burger – bread type, cheese, toppings, sauces. Here, McDonald’s has added a variety of options, including:

  • Bread: ciabatta roll, artisan roll or lettuce wrap
  • Cheese: sharp white cheddar, pepper jack or American
  • Toppings (you can choose as many as you like): guacamole, sliced jalapenos, grilled mushrooms, crisp red onions, caramelized grilled onions, chili lime tortilla strips, tomato, green leaf lettuce, crinkle-cut pickles
  • Sauces: Big Mac special sauce, spicy mayo, creamy garlic sauce, sweet BBQ, mayonnaise, ketchup, mustard

I’m not normally one to pile things on my burger, but with so many options, I couldn’t resist trying something unique! Then, I was asked if I wanted to “make it a meal” (i.e. fries and a drink), and was able to review my order twice, before my order was placed. You can see a glimpse of the screens for each section of the process below.

My “fancy” Create Your Taste burger was a beef patty with white cheddar cheese, bacon, tomato, lime tortilla strips, ketchup and mustard on a ciabatta bun. All of the custom sandwiches created here total $5.09 no matter how many toppings you select (with the exception of a $1 surcharge for the addition of bacon or an extra patty).

After my order was submitted, I received a pager-like device with a location tracker to place on my table while I waited the 6-10 minutes for my custom order to be finished. Before I knew it, an employee arrived at my table, reading my order back to me to confirm accuracy, and deliver my food!

I can’t even tell you how amazing my burger looked when it arrived. It looked extremely gourmet, and I had to keep reminding myself that I was at McDonald’s (with the gourmet look and incredible attention to the customer, it was hard to believe). I really liked that the burger didn’t come pre-stacked and that I was able to get a closer look at the toppings I picked (all of which were super fresh)!

So far, the Create Your Taste concept has been very well received at the Wesley Chapel location. If all goes well, there’s a chance we could be seeing these pop up in every McDonald’s across the country! If I had a say in the matter, I’d definitely vote yes! The food was SO GOOD and I loved the improved customer service to go along with it. It seemed as if I was in an actual restaurant versus a typical fast food joint!

All I can say, is NOM. If you’re able to make a trip to this “Golden Arches” location (27643 State Highway 54 W in Wesley Chapel – right next to The Grove), DO IT. You definitely won’t regret it. Keep in mind that this is currently only offered as a dine-in option since it takes a few minutes longer to prepare, since it is custom.

Have you been to a McDonald’s with Create Your Taste? What type of toppings would you add to your custom burger?

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  • dailysouthernsunshine

    Interesting concept! I've heard McDonald's is trying to change to stay with the times, this made it definitely seem more fun and healthy! Thanks for sharing!

  • Jenny Meer Hodges

    I went with my gang last week. It was super good. But pricey. For the 5 of us, it was nearly $50.00!! Yikes! Wouldn't expect that from McDonald's….

  • I think this is a really interesting concept, but it just doesn't "feel" McDonald's to me. Then again, maybe that's the whole point. It sure does look tastier than your average McDonald's burger.

  • It's definitely a step up from the standard McDonald's! I'd love to see this change implemented throughout. I think it makes a huge difference for the brand!

  • Crystal H

    I was invited to this too, but Wesley Chapel is too far for me. I am glad I was able to read about your experience. I do admit that the burger you made looks incredible and I would definitely try it. I LOVE that the price is the same for all the different toppings too. A la carte burgers = super expensive. Thanks for sharing! :)

  • Janet Watson

    Wow I love the touch screens! The food looks delicious, too!

  • This is my favorite fast food restaurants to eat at. Love the food & would love to experience this very soon.

  • I haven't eaten in a McDonalds in probably 10 years but that looks really good and I can't believe how fresh!!! I am really impressed!

  • I guess some of you guys struck yourselves right out of a job huh?