This month, I’m spotlighting RED, as the cause of the month. You’ve probably heard the name or seen RED products around, but might not be familiar with what exactly the charity is, or how you can help. A high-level overview? RED is an organization strives to deliver an AIDS-free generation globally by 2015.
|Photo credit: RED|
If you purchase a RED product, big brands (e.g. Apple, Coca Cola, Starbucks and Live Nation) will donate up to 50% of proceeds, depending on which product you purchase, while strict monetary donations will support the cause 100%. In fact, last week, it was announced that Apple’s RED product line has raised $70 million total and RED as a whole has raised $250 million – so incredible!
To support the cause, I purchased the FEED RED Special Edition Love 30 Bag ($80). Although it’s a little pricier than my normal monthly charity contribution, I’ve been eyeing the bag for quite some time and love both the design and the cause it supports. In fact, the purchase supplies about a month’s worth of the ARV pills for an infected mother, mentioned above.
|Photo credit: RED/Feed Projects|